Why should you bother exporting food?
Especially when you could focus on developing your local market instead?
Sure, connecting with a nearby audience is generally easier. But no-one ever said that running a successful business should be simple. Exporting your food products allows you to magnify your sales potential by astronomical amounts. And this gives you a level of competitiveness you could never do at home.
With the expansion of the web, many businesses have begun to compete for consumers on a global scale. Whenever a new business expands and grows entrepreneurs need to think in new ways. Such as ways to be more competitive. That is if they want to stay ahead of the curve.
Why is Exporting So Important?
There comes a time when a business may begin to operate on an international basis. And with this, there is a range of other factors that can have a significant impact on its success. Of course, there’s more to the benefits of exporting goods than growing a business. Exporting goods also helps our national economies to expand and grow too!
Across the world, each country has a certain amount of specific resources. While some countries are rich in fossil fuels or minerals for example. But in contrast, they may also be experiencing a shortage of healthy food and beverages.
Exporting food products to this country makes you a valuable part of the growth for that area. Not only that, but it also allows you to have more control over what you charge for your products. Particularly if you start exporting as early as possible.
Exporting Improves your Sales Potential
The most important business benefit of exporting is it improves sales and sales potential. It’s likely that the main aim of your company is to make more money. After all, that’s what running a successful organisation is all about, isn’t it?
Businesses that export, expand their brand into new markets on a phenomenal scale. This is both international and global markets. These businesses don’t focus sales of offerings to an already saturated local market. In contrast, these businesses focus on delivering new opportunities to people far away.
Build Greater Profits
Why export your food products?
Why else?
To build profits!
Exporting products can have a huge impact on your bottom line. And that’s thanks to the availability of foreign orders. And the fact that the sales quantity will be much greater than the quantity you would be able to sell to local buyers.
Most local customers will often only buy a few products or a pallet at most. But the various country or worldwide businesses may order huge containers of products. This immediately leads to bigger profits. And what’s more, if your food is essential in your new market, then your profits will skyrocket in no time.
The Size of your Business Doesn’t Matter
While exporting, products are particularly beneficial for medium to large businesses. But that doesn’t mean that a small company can’t succeed with exportation. Sure, larger business often has to go global. And they use this strategy because they have saturated the local market. Going global is often they only way they can expand their business.
Yet, small businesses can also find a competitive advantage in exporting. And a great strategy is in their Unique Selling Proposition (USP).
If your food products are:
- unique,
- high quality,
- offer something that no other product can,
then you can carve out a specific part of a new market that’s just for you. In other words, small businesses can become large in no time.
Enjoy the Economies of Scale
Exporting is an incredible way to enjoy the simple benefits of economies of scale. Food is a product that is inherently global. In contrast, some products have to be adaptable for different markets. This is a process which is time consuming and expensive. Simply put, food companies are in the best position to “go global”.
If you’re ready to get started, call Jeff today on 0411 243 244
