Steve Wootten

Co-Founder & Managing Director

Steve Wootten has worked for one of Australia’s largest supermarket groups, Coles Supermarkets for 22 years. Steve held senior executive roles for his last 12 years including senior buying roles & marketing roles with the supermarket giant.

Steve Wootten’s extensive experience at Coles had him hand-picked to work with the Boston Consulting Group, devising a 5-year blueprint for the sale of the Coles Group to Wesfarmers. Steve also won the prestigious Coles Young Retailer of the Year award for four consecutive years.

Steve along with Pete Cushman founded Dynamic Retail Solutions in 2008 to assist manufacturers and trading companies in dealing with Australian retailers and revolutionising the Australia food broker industry.

Steve also holds a Post Graduate Diploma of Corporate Management (Majoring Marketing & Entrepreneurship)

Peter Cushman


Peter Cushman has over 35 years retail industry experience working for leading Supermarket chains across Australia. Peter has worked for Coles Supermarket’s for an impressive 20 years service.

Peter has held numerous senior management and executive roles with Coles and Foodworks Supermarkets including State Personnel Manager, National Senior Buyer (numerous categories), National Innovation Private Label Manager and National Merchandise Manager.

Peter is considered one of Australia’s experts at Private Label and Home Brand management. From initial concept through to finished product on self and in-store, Peter has all in the insights and processes to ensure FMCG Private Label products come to life.

He is an expert Australian food broker and also consults to Australia Government agencies regarding grocery brand management.

Peter jointly founded Dynamic Retail Solutions in 2008 to assist manufactures dealing with Coles, Woolworths, Aldi, Costco, Metcash and leading Australian food service distributors.

Michael Roberts

Food Services & Distributors Manager

Michael has held senior management roles at major corporate companies such as Smiths Snackfoods, Southcorp Wines and more recently Carlton & United Breweries.

Throughout his extensive sales career, he’s managed major account teams that successfully worked in conjunction with large-scale customers such as Coles and Woolworths, as well as being responsible for field operational teams.

More recently Michael has been a self-employed consultant and worked in conjunction with Distributors, Independent Retailers and Food Service.

Michael delivers our business a skill set that has enabled him to develop both high performing teams and individuals throughout his career, along with strong leadership and a broad knowledge across all business functions.

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Kerry McIntosh

Food Services & Distributors Manager