Welcome back to another Dynamic Retail post. And in today’s post, we’re talking about the Chinese Sweet Tooth. So if you’re looking at food exports to China and take advantage of their growing taste for sweet food, read on!
Are you in the business of food exports to China? And are you looking to capitalise on their love of sweet food? Then this post will answer some of your questions.
As we’ve mentioned in previous posts, the Chinese have a love for confectionary and sweet soft foods. And with service station stores set to increase from 2000 to 8000 by the end of 2018, there are plenty of opportunities. This is the goal of one of the Chinese retail giants, which will surely trigger their competitors to follow suit.
So Why Do the People of China Love Confectionery?
The people of China simply love soft sweet foods and confectionery. They love the taste of Cherries and Strawberries in particular and therefore can’t get enough of it.
But it’s not just about having a sweet tooth! There’s an underlying reason for their sweet tooth preferences.
The Chinese people, by genetic makeup, have teeth that are quite brittle. And so what this means is that food that is hard and crunchy, can often result in broken teeth in the worst extreme.
So naturally, the Chinese will turn to softer foods to try to avoid this problem. And when you think about it, when you think about your last Chinese meal, it is soft food. With rice, noodles, meat, and veg that is always soft. And like many of us, the Chinese also have a love for soft sweet foods and confectionery.
Food Exports to China
Like any form of marketing, it pays to know the intimate details about your intended consumer. So if you’re in the business of food exports to China, then pay attention to this.
The people of China love sweet and soft food, because they have a sweet tooth, and because hard food damages their teeth easily.
Exporting hard and crunchy food to China would be like selling ice cubes to an Eskimo 🙂
So this is another illustration of the potential minefields of mistakes that could be made when carrying out food exports to China. It pays to do your homework thoroughly if you are going to be successful!
And there are much more layers to this puzzle. Such as packaging design and how to get your products through China’s strict quarantine laws. But these are both topics for future posts.
Dynamic Retail Solutions
Dynamic Retail Solutions, have a vast range of knowledge, experience and contacts in the retail industry. So if you’re a business looking to send food exports to China, but’s lost in the labyrinth of the requirements, we can help.
We’ve worked with many of Australia’s retail giants and continue to do so. But not only that, but we’re also dealing with some of China’s retail giants too. As a matter of fact, we’ve helped a local Australian confectionery producer, win a large export deal to China! A major win for both our client and for the Chinese retailer.
So we know what we’re doing and what it takes to get your food exports to China. And we wouldn’t take on your business if we didn’t believe that your product would be successful.
Our strategy to ensure your success is to minimise the number of clients we work with each year. This ensures our commitment to you and your success to get your food exports to China.
So if you’d like to be one of only a few clients we work with in 2017, give our team a call today on +61 424503837 or send us an email!
We’re excited to be hearing from you soon.
