Aussie Export Success Story: Montana Confectionery


Left to Right: Dianne, Shaylenne, Warren, Melissa & Ann from Montana Confectionery in Bayswater, Victoria who are about to commence exporting their Australian Made confectionery products to China.

Dynamic Retail Solutions partners with Montana Confectionery to export Australian Made products to China.

Meet Warren French, his wife Shaylenne and the team at Montana Confectionery. This relatively small business based in Melbourne’s east is owned by Warren and Shaylenne and has been in their family for over 30 years.

Montana has never exported a single packet of their Aussie Made confectionery. That is until now!

Warren was looking to grow his business and engaged the team at Dynamic Retail Solutions.

Steve Wootten, owner, and co-founder of Dynamic Retail Solutions, is an ex Coles Supermarkets Senior Buyer and has been in the retail game for 30 years.

Jeff Gordon is the Export Director at Dynamic Retail Solutions and together they shared a mission to break Montana Confectionery into one of the world’s largest consumer markets … China!

Whilst this was no small goal, the team had a very clear vision and devised a step-by- step plan to range Warren and Shaylenne’s Aussie Made confectionery into petrol station outlets across China.

After a lot of hard work, this week Steve and Jeff presented Warren and Shaylenne with their very first opening order – for over 35,000 bags of Montana confectionery!

montana 1 Aussie Export Success Story: Montana Confectionery


Featured: Steve Wootten (left) and Jeff Gordon (right) from Dynamic Retail Solutions present Warren and Shaylenne French of Montana Confectionery with their very first Export Purchase Order. Montana’s Australian Made confectionery is bound for Petrol Station outlets across China.

This will initially supply between 100-150 stores but not for long!

The Chinese buyer is a retail giant that currently operates 2000 stores with a vision to grow that number to 8,000 stores by the end of 2018.

According to Jeff, “This opening order will be initial pipeline fill to introduce the Australian Made range to Chinese consumers. We forecast to ship between 4-6 containers (+200,000 bags) of confectionery per month across the first half of 2017. We will then increase the volumes monthly to accommodate the growth strategy of our Chinese partners”.

That’s a lot of confectionery and Warren and Shaylenne could not be happier. Warren said “This will be extremely successful for our business but will also deliver a very positive flow on result for our Australian Suppliers of raw material”

Where to next? In Jeff’s view, this is but one export market for the team to explore with Montana confectionery, albeit a very large one!

“We need to ensure that we set Montana Confectionery up for sustained success and growth ongoing. It is critical that we successfully execute a carefully planned process to ensure we deliver upon our supply and quality commitments. Our ultimate end goal is to consistently exceed the expectations of our Chinese partner’s and their customers”.

Steve added, “There are many more markets within China, Asia and globally that we are able to confidently explore – if we do this right the opportunities are truly endless!”

For information on how Dynamic Retail Solutions can help export your products overseas please give us a call today.