Speciality food distributors play an essential role in getting food products from the manufacturer (you), to the customer. When you start working with a professional distributor, you can access a range of opportunities that help you to make your product more appealing and accessible than if you had considered handling the distribution and delivery aspects of business yourself.
Working with speciality food distributors is particularly beneficial for people who have products that have a great shelf life. However, it’s worth understanding exactly what you should expect when you start working with speciality food distributors, to ensure that you’re prepared for the market opportunities that lay ahead.
1. They Won’t Sell your Product for You
The important thing to remember about speciality food distributors is that their job isn’t to advertise and market your product on your behalf. Ideally, a food distributor works by ensuring that you have ranging in a retail outlet. They get your product from your manufacturing plant, into the hands of retailers who can sell it for you, but they won’t necessarily market your product for you.
Because of this, it’s worth remembering that some food distributors will expect you to think carefully about how your product is going to be marketed. In other words, you’ll need to consider things like online advertising, and even the way that you package your food product to make it more appealing on retail shelves. If a distributor feels as though your product isn’t ready to sell, then you may have a harder time convincing them to invest in you.
2. They Will Give You Access to Opportunities
Perhaps the single most important benefit of working with a speciality food distributor is that they remove some of the concerns involved with getting a speciality product to market in the first place. Though the chances are that you already know what kind of customer you want to market to, and where your sales might be the most effective, a distributor already has an established customer base that can help enhance the sales-value of your product. Distributors have existing relationships with a huge network of retailers and resellers, which means that you immediately open the door to a range of new opportunities for your business.
3. They Will Speed Up your Route to Market
Finally, though working with a distributor might seem like more work for your growing company, it’s worth noting that these professionals have the skills and backgrounds required to speed up your route into the food business market. By using distributors, your business can instantly benefit from a much larger distribution channel, without the need for a huge physical presence in any specific territory. This means that your products can access a much wider audience.
Some distributors work on national, and international levels, meaning that you can speed up the rate at which your products meet consumers over a huge network. By using distributors in a range of different territories, you can make sure that your products have national coverage, helping your speciality food business to maximise profitability and sales.
Get Started today
At Dynamic Retail Solutions, we can give you access to the personalised food distribution solution that you need. We work alongside key players in a range of states to help you design the food distribution network that works best for your particular product and business.
We take the hard work out of distribution, so you can focus on growing and expanding your company. If you’re ready to get started, you can contact us today at: 0408 338 446
