Getting your product out to consumers through a distribution channel doesn’t just happen overnight. There are many moving parts involved in a product distribution chain, and part of the equation involves making the right connections with the right decision makers, so that your product has the highest possible chance of getting on retail shelves.
A common misconception in the product distribution paradigm is that a high quality product or a low enough price will sell itself, and that once a great product proves itself in-store, the distribution work is essentially done. However, this isn’t the case. If it were, there wouldn’t be a need for food brokers who find producers and connect them with distributor partners. Instead, there is a growing need for global product distribution expertise, which is where Dynamic Retail Solutions adds the most value.
The Distribution Landscape
It’s almost impossible to be successful in a global marketplace unless you understand the global product distribution landscape. There are key players who operate beyond the purchasing departments within large supermarket chains. To make sense of where your time is best spent in marketing your product, it helps to understand what doesn’t work.
Here are a few common mistakes that food producers make when attempting to break into global distribution:
- They think too small. If you’re going to set your sights on distribution at a global level, you need to stop thinking about solving smaller, less impactful problems and focus on how to scale your business. Prioritize your growth and think big to become a player on the global stage.
- The price point isn’t viable. For some producers, the product they want to bring to market simply cannot fetch the price they’re asking. This may not necessarily be because the product is inferior in quality. Be sure to conduct exhaustive market research when arriving a pricing for your product, or your competition will simply win by being the price leader.
- The right relationships aren’t in place. Trying to go global without having a trusted business partner is like trying to fly solo through a hurricane. When you partner with a firm that understands how to realize success in global distribution, you increase your chances of success tenfold.
- There’s no plan B. The saying is true: “Failing to plan is planning to fail.” Always, always have a plan B for if or when your attempt to go global doesn’t go the way you anticipated. This is crucial for the long-term sustainability of your company.
By learning from the mistakes of others, we can see where the most common pitfalls are for companies who want to launch their products into global distribution. Avoid these common mistakes and safeguard your business.
There’s No Substitute for Proven Expertise
Do you have a question about how to get your business to operate on a global level? Want to know more about exactly what steps are needed to reach global distribution? Contact Dynamic Retail Solutions on +61 424 503 837 today, and let’s get a dialog started.
