Category Archives: Market Audit

Why Should You Conduct a Market Audit in Your Retail Business?

Why Should You Conduct a Market Audit in Your Retail Business?

An “audit” is simply another word for an analysis. As your retail company starts to evolve, you’ll need to conduct several audits to ensure you have the best possible plan for success. For instance, you might conduct a marketing audit to make sure that you’re speaking your customer’s language. On the other hand, a merchandising […]