Creating an international brand is a tough task. It involves a lot more work than simply launching a website that customers and clients can access from across the globe.
Since food companies already operate in a hectic market space, it makes sense that they would need to put extra effort into making their products stand out amongst the crowd. After all, you can’t expect to earn a great reputation, or enhance your selling ability if you don’t have something special up your sleeve!
Fortunately, getting the kind of popularity you need to cultivate success might not be as tough as you think. All you need is a unique idea, and a few tips for how you’re going to position your brand at an international level.
Tip 1: Understand Your Customer Behaviour
First things first – although most people are the same underneath the skin on a universal, cosmic level – that doesn’t mean they behave the same way. In other words, just because your customers at home have certain preferences or habits for buying – doesn’t mean that those preferences are going to stretch across the world. It’s amazing how many retailers in the food industry simply lose out to the opportunities of international trade because they haven’t thought about how they’re going to engage their new audience.
If you’re getting some help to go international, or even global with your food or beverage brand, then make sure you take some time to research your competitors in your new avenue, and find out as much as you can about what the natural behaviour is for the people you’re going to interact with. Knowledge is power, after all!
Tip 2: Position Yourself Carefully
The chances are that you’re going international for a reason.
Maybe you think that you’ve gotten the most you can get out of your current market and it’s time to expand into something new. Perhaps you simply believe that a particular market has more profits to offer you than where you’re selling your food and beverage products right now. Either way, you need to make sure you position yourself properly if you want to get that all-important global success.
Look around at who your competition is going to be in your new market and look at what’s going to give you the competitive advantage you need to knock those people out of the water. If you’re throwing yourself into a mix of existing food retailers, then remember you’re going to need a special USP that convinces your audience they should buy from you instead of someone they already know.
Tip 3: Know How to Market Yourself
It doesn’t matter where you’re going with your food business – if you don’t know how to market yourself, then you might as well not exist.
Since your company might need to expand what it’s offering if it wants to stay ahead of the competition in national markets, you might need to think about adjusting your company name or upgrading your website so that its broad enough to accommodate changes.
For instance, if you’ve only sold chicken up to now, but you’ll be expanding into new types of food and poultry, you might want to change your name from “Marie’s Chicken” to “Marie’s Market”, or something similar.
Tip 4: Find Good Partners
Finally, make sure that you have the right help to get you wherever you need to go. For instance, you’re going to need a food broker who can help you take your business further – someone who can help you break into international trading. At the same time, you’ll need an attorney who can help you to protect your property overseas with the right trademark and patent protections.
Don’t expect that you’ll be able to go this alone. Taking your business international is a far more complicated process than you might imagine – so the right help is crucial.
Thankfully the right help, is right here, at Dynamic Retail. Call Steve today on: on +61424 503 837.
