If you find that your business is growing too big for your local pond, then one of the best things you can do is look for ways to expand overseas. Exporting can be an incredible way to give your company the growth and versatility it needs to earn more cash, but it’s not generally something that you can do alone.
Running a successful business in your own country is difficult enough – attempting to expand those sales to a new market in a new environment takes the challenge to the next level. After all, you end up with a range of new and worrisome things to think about – from how you’re going to package your product to appeal to your new customer, to what kind of rules and regulations you have to follow.
1. Are you Ready to Export?
The most important step in deciding whether you’re ready to start exporting your food product into a new market, is making sure that you have a market to move into. Sometimes, this means that you need to build on your brand and ensure that there are opportunities ahead of you. One of the best ways to do this, is to make an international impression with a food buying showcase.
International food buying showcases not only make sure that you’re fully prepared to take your product to a new market, but also give you a chance to interact with potential new customers on a professional level. They get to test out your product while you convince them that you’re worth their investment!
Remember, successful exporting takes a combination of careful commitment and planning. You’ll need to make sure that you meet all the exporting regulations and requirements that are in place for your chosen country, and connect with professionals who can ensure that you build the right relationships in your new business venture.
2. The Australian Export Custom Requirements
While passion will take you far in the world of business, you also need a good understanding of the rules and regulations that your business needs to follow to stay on the right side of legal proceedings. Check to see if there are any customs requirements on the goods that you will be moving. The Department of Immigration and Border Protection should be able to give you an initial insight here, but the experts at Dynamic Retail can also help to answer any questions you might have.
Remember, protecting your future and your business means being up-to-date with the latest regulations and rules regarding exportation. Don’t take a risk that could end up leaving your business in ruins!
3. How to Promote your Business Overseas
When it comes to the food and beverage business, there are a range of important things to consider in promoting your business within a new market. For instance, you might need to think carefully about the specific tastes that your new audience has, and what you can do to appeal to their requirements. On the other hand, you may need to reconsider your packaging choices. For example, if you are exporting to China you will quickly learn that most consumers prefer the “grab and go” option for their food. This could mean that you need to alter not only the colour and design of packaged products, but also the size of the items you sell!
Do your research ahead of time wherever possible and make sure that you’re prepared to have the best impact in your new market. The more time you take to prepare your business for a new range of customers, the more likely you are to be welcomed into your new country with open arms.
4. How to Protect your Intellectual Property
Finally, besides looking after your new customers, exporting your products from Australia also requires you to dedicate some time to looking after yourself. Remember, as well as registering in Australia, you can also register a design, patent, or trademark in a variety of overseas countries. This can be exceptionally important when you export goods and services over the internet, but it’s always important to protect your intellectual property.
When you’re discussing exportation options with dynamic retail, it might be worth talking about the ways that you plan to protect yourself from infringement in the future.
If you’re ready to take your business into a whole new world, call Steve today on 0424 503 837.
