Hey there, and welcome to another great post from Dynamic Retail Solutions? Let me ask you, are you curious about the benefits of a food broker? Well, read on, because you’re about to find out what the benefits of a food broker are.
If you want to grow your business, then the first step is making use of every tool available to you. For those in the food business, this means exploring the different routes available to take you to new markets. And also the new solutions that can have you selling more than ever before.
Sometimes, new territories for selling can feel like a private club. They’re difficult to get into unless you know someone who can put in a good word on your behalf. Fortunately, working with a broker can create the growth you need, and encourage great depletion rates. One of many great benefits of a food broker.
So why exactly should you consider using a food broker?
The Benefits Of A Food Broker
1. Spending your Time Wisely, and You’ll Save Money
One of the most obvious benefits of a food broker are:
- that you don’t need to hire a full-time in-house employee to help you carve a space within a territory. A territory that may or may not be right for you.
- the cash saved in terms of salary, benefits, and other aspects, can then be infused straight back into your business,
- helping you to explore new markets that may yield better results.
You’re not just saving cash with a broker either – you’re saving time. Rather than spending days, weeks, and months trying to land new accounts, you can develop relationships quickly. And also distribute your time into growing bigger accounts, or developing marketing programs. Some great benefits of a food broker right there.
2. Brokers Know How to be Social
Many brokers have specific accounts that they call on regularly. As time passes by, they’ll generate a better understanding of which products work for which accounts. Therefore when you ask for business growth, they know exactly where to send you for quick success.
Your broker’s list of contacts can help you to unlock account possibilities that would have been impossible to achieve alone. At the same time, many brokers tend to be quite easy to talk to and efficient – meaning that they quickly become a simple, and cost-effective part of your team.
3. Brokers Won’t Let You Jump in Blind
Whether you’re struggling with difficult issues in compliance, or you’re trying to understand the cold hard facts of doing business in a new territory – brokers have intimate knowledge of the territories they cover. In other words, they can give you the resources and data you need to avoid jumping into a new experience too fast. Any broker who is worth their salt will help you to develop a plan that makes sense not only to you – but to your target market.
As an outsider in a new market, it can be difficult for food companies to keep on top of their international accounts. Many of the distributors and retailers that you interact with will need frequent reminders about what makes you valuable to their portfolio.
4. Brokers are Always Running the Numbers
Finally, when it comes to the benefits of using a food broker, it’s worth noting that these professionals are dedicated to helping you succeed. If you don’t succeed – then they lose money. This means that they know exactly how to pick the right partners, and how to evaluate which relationships will be the most profitable.
Unlike most scenarios when you’re in business by yourself, and you simply hope that with hard work, you can meet your sales goals, Brokers help you to plan it out – and figure out how much you can rely on the accounts you’re working with, as well as how much new business you need to develop. In other words, a good broker has the skills to help you forecast the ideal future of your business – then pursue the growth you need to thrive.
Are you ready to get growing?
Then call Steve today on 0424 503 837, or stop by and say hi with an email!