When most people think about “marketing”, they have a singular type of activity in mind: creating advertisements. However, the truth is that marketing is far more than just advertising, it includes everything you do to show your product to the masses and promote your business. It involves selling, researching, promoting, and distributing your product too!
If you want to be successful at marketing your food product to new customers, you need the right help, the right guidance, and the right understanding of your current market. If you know which experts to work with, what makes your product different, and who exactly you’re going to be marketing too, then you should be on the right track to success.
Step 1: Understanding your New Food Product
First of all, before you can start asking customers to understand your product, or working with brokers to get retailers to better understand your value, you need to figure out the basics for yourself. For instance, ask yourself how your product is different to what’s currently on the market, and what makes you better than the other people out there.
Consider the unique selling points of your products in depth, and visit a couple of different places where products that are similar to yours might be sold. When you’re conducting research, ask yourself how your product might compete, what you can do better than other people in your market, and take cues from others that are selling a similar type of product.
Step 2: Knowing your Market
Your target market is the people who are willing to purchase your product. If you learn about the people in your target market, from their occupation, to their age, gender, income level, and more, you should have a better ability to reach out your customers and make a lasting impact. This kind of information will help you to predict the buying patterns of your audience, and could even help you to make decisions about packaging and pricing.
For instance, if you’re selling to mothers and families, then you want to make sure that your product is budget-friendly, safe, and brimming with benefits that they can’t get elsewhere. On the other hand, if you’re selling to active people, or those in the Chinese market, you might want to make sure that your packaging is small and easy to grab on the go.
Step 3: Figuring out Where You’re Going to Sell
Knowing where you’re going to sell is about more than deciding whether you need some help with exportation plans. If you’re thinking of taking your product overseas, then you might need to contact Dynamic Retail Solutions to help you set up an international buying showcase, where people can learn more about your product, and even have a taste of what you have to offer.
At the same time, you might need to consider how you’re going to sell your product locally. For instance, you might need a food broker to help you get your items onto the local retail shelves in your area, or you might want to think carefully about whether you want to go private label or white label with the foods that you have to offer. Figuring out where you’re going to sell will help you to make important decisions about everything from packaging, to ingredients and regulations.
Step 4: Let Customers Try It Out
Finally, when you’re appealing to new customers, one of the best things you can do is give them the opportunity to “try before they buy”. By allowing your customers to test what you have to offer and ascertain its value for themselves, you’re building trust with your target audience. After all, you’re not just asking them to believe that you can give them great flavours and other benefits on word alone – you’re letting them experience those flavours for themselves.
Letting your customers try your products is something that you can do through a range of different formats. For instance, you might use an international buying showcase to give people from overseas a chance to taste whatever you have to offer. Alternatively, from a retail perspective you might host sample booths and giveaways where people can experiment with your new product without risk. Usually, this will be enough to start building loyalty among new customers in no time!
Appealing to New Customers with Dynamic Retail
Appealing to new customers can be difficult – particularly when you’re not an established brand in the retail stores, or even the countries that you want to sell in. However, with Dynamic Retail Solutions , it’s possible to make the process a lot simpler.
We can help to give you the pointers that you need to get onto retail shelves, introduce you to new buyers through international showcases, and give you all the information you need to thrive. Why not start today by contacting Steve on 0424 503 837.