Creating a Successful Food Pitch for your Buying Showcase

Want to expand your food business into international markets?

An international buyer showcase can be the perfect way to do just that. You simply invite potential buyers from your chosen region to come along a test your product, examine your business, and consider your value. However, there’s more to successfully selling an international product than letting people taste some great food. You also need to pitch yourself to prospective buyers.

The process of getting onto the international shelf can be one of the most frustrating tasks for food entrepreneurs – because it often has very little to do with the food you’re selling. Yes, you need to provide something that tastes good, but you also need to convince the buyers in your international market that you’re going to deliver the growth and profits that they need to thrive. After all, it’s not just you that wants to make money!

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