Hey, there and it’s great to see you back here on our Blog page and thank you for visiting. So, in this post, we’re going to talk to you about the importance of packaging colours.
So if you’re in the business of food and beverage products, packaging colour is just as important as branding! And the key to understanding this is in knowing exactly who your target audience is.
So who is your target audience? Where do they live? Are they in Australia or are they overseas (or both)? What cultural beliefs do they have or what traits do they have, that you can incorporate into your packaging! What other details about your target audience do you know in detail?