The 4 Things You Need to Know When Exporting from Australia

The 4 Things You Need to Know When Exporting from Australia

If you find that your business is growing too big for your local pond, then one of the best things you can do is look for ways to expand overseas. Exporting can be an incredible way to give your company the growth and versatility it needs to earn more cash, but it’s not generally something that you can do alone.

Running a successful business in your own country is difficult enough – attempting to expand those sales to a new market in a new environment takes the challenge to the next level. After all, you end up with a range of new and worrisome things to think about – from how you’re going to package your product to appeal to your new customer, to what kind of rules and regulations you have to follow.

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Creating a Successful Food Pitch for your Buying Showcase

Want to expand your food business into international markets?

An international buyer showcase can be the perfect way to do just that. You simply invite potential buyers from your chosen region to come along a test your product, examine your business, and consider your value. However, there’s more to successfully selling an international product than letting people taste some great food. You also need to pitch yourself to prospective buyers.

The process of getting onto the international shelf can be one of the most frustrating tasks for food entrepreneurs – because it often has very little to do with the food you’re selling. Yes, you need to provide something that tastes good, but you also need to convince the buyers in your international market that you’re going to deliver the growth and profits that they need to thrive. After all, it’s not just you that wants to make money!

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The Importance of Packaging Colours

Packaging Colours

Hey, there and it’s great to see you back here on our Blog page and thank you for visiting. So, in this post, we’re going to talk to you about the importance of packaging colours.

So if you’re in the business of food and beverage products, packaging colour is just as important as branding! And the key to understanding this is in knowing exactly who your target audience is.

So who is your target audience? Where do they live? Are they in Australia or are they overseas (or both)? What cultural beliefs do they have or what traits do they have, that you can incorporate into your packaging! What other details about your target audience do you know in detail?

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Exporting Products to the Grab and Go Market in China

Exporting products can be a complicated process – particularly when you’re adhering to a brand-new market. In China, there are countless opportunities to expand your sales and improve your brand awareness, but at the same time, you’re placing yourself in a particularly challenging position. After all, not only do you have to think about export regulations, but you also need to consider how you’re going to market your product to a different type of customer.

Chinese customers may not be looking for the same features in their food products as the average Aussie customer. That means that when you’re selling dried Australian fruit and nuts, or any other product you can think of – you need to adjust your marketing strategy to meet the needs of your new, target audience.

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Excess Stock? Don’t Let It Drain Your Profits!

Excess Inventory

Is your current situation with excess stock dragging your business down? Perhaps you ordered a lot of materials from a large company, then suddenly an order fell through. On the other hand, you might find that your new products on supermarket shelves aren’t moving as quickly as you want them to.

Excess inventory can be a serious problem for any business. Not only does it leave you unable to grow your company, but it has a pretty significant impact on your finances too. However, figuring out what to do with excess items can be quite a dilemma. Selling what you’ve got now through normal channels in sales or bundles might be out of the question – particularly if you have sales targets to meet.

Following, we’ll give you just a few suggestions for how you can prevent excess stock from draining your profits. From bundles, to tax write-offs, to simply asking for help.

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“Grab & Go” Packaging Strategy When Exporting Food Products to China

Exporting Food Products to China

Hey there and welcome back to another post. Are you considering exporting food products to China market? Well, read on because we will be bringing to you some handy tips about this.

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Aussie Export Success Story: Montana Confectionery

Left to Right: Dianne, Shaylenne, Warren, Melissa & Ann from Montana Confectionery in Bayswater, Victoria who are about to commence exporting their Australian Made confectionery products to China.

Dynamic Retail Solutions partners with Montana Confectionery to export Australian Made products to China.

Meet Warren French, his wife Shaylenne and the team at Montana Confectionery. This relatively small business based in Melbourne’s east is owned by Warren and Shaylenne and has been in their family for over 30 years.

Montana has never exported a single packet of their Aussie Made confectionery. That is until now!

Warren was looking to grow his business and engaged the team at Dynamic Retail Solutions.

Steve Wootten, owner, and co-founder of Dynamic Retail Solutions, is an ex Coles Supermarkets Senior Buyer and has been in the retail game for 30 years.

Jeff Gordon is the Export Director at Dynamic Retail Solutions and together they shared a mission to break Montana Confectionery into one of the world’s largest consumer markets … China!

Whilst this was no small goal, the team had a very clear vision and devised a step-by- step plan to range Warren and Shaylenne’s Aussie Made confectionery into petrol station outlets across China.

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