How to Market your Food Product to New Customers

When most people think about “marketing”, they have a singular type of activity in mind: creating advertisements. However, the truth is that marketing is far more than just advertising, it includes everything you do to show your product to the masses and promote your business. It involves selling, researching, promoting, and distributing your product too!

If you want to be successful at marketing your food product to new customers, you need the right help, the right guidance, and the right understanding of your current market. If you know which experts to work with, what makes your product different, and who exactly you’re going to be marketing too, then you should be on the right track to success.

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How Do I Sell my Products to Retailers?

Throughout Australia, retailers have a limited amount of shelf space to offer suppliers.

This means that it’s exceptionally difficult for smaller businesses to achieve listings into of new products into stores. If you want to make your product stand out, by placing it on the shelves of your favourite local, or international retailers, then you need to know what to do to make sure that you catch their eye first time around. You get one chance at a first impression!

The first thing to remember is that retailers prefer to see a record of accomplishments and a convincing presentation when they’re determining whether something is going to be successful. The following tips will help you to make sure that you present your product in a way that not only captures the attention of your chosen retailers, but enhances your chances of getting a sustainable place on those valuable shelves.

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Discover your Network of Surplus Stock Buyers

At first, surplus stock in your warehouse can seem like nothing more than a hindrance. A frustrating problem that means you’re paying out more for storage solutions when the truth is that you’re not making much in profits, to begin with.

Depending on your industry and what you sell, the excess stock can take on a range of forms – from a seasonal item that simply doesn’t seem to move from the shelves to an exuberant over-purchase that was made under the assumption that you’d be able to make your money back in days. Regardless of the shape or size that it comes in, however – excess stock can be a serious problem.

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15 Habits of Highly Effective Food Brokers

Like any profession, you’ll find that some food brokers achieve greater amounts of success than others. This predisposition to achieving great things isn’t just down to luck – however, it comes from the careful cultivation of unique skills and habits that work to open new and exciting opportunities for those in the food brokerage industry.

Here, we’re going to peek into the secrets behind successful food brokers, and discover what it is that makes them so efficient and productive in their work. Whether you’re searching for the food broker that can give you the best results for your company, or you’re a professional that wants to enhance your abilities, this could be the one-stop article for all your needs.

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Food Fame: Tips for Building an International Brand

Creating an international brand is a tough task. It involves a lot more work than simply launching a website that customers and clients can access from across the globe.

Since food companies already operate in a hectic market space, it makes sense that they would need to put extra effort into making their products stand out amongst the crowd. After all, you can’t expect to earn a great reputation, or enhance your selling ability if you don’t have something special up your sleeve!

Fortunately, getting the kind of popularity you need to cultivate success might not be as tough as you think. All you need is a unique idea, and a few tips for how you’re going to position your brand at an international level.

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Creating a Successful Food Pitch for your Buying Showcase

Want to expand your food business into international markets?

An international buyer showcase can be the perfect way to do just that. You simply invite potential buyers from your chosen region to come along a test your product, examine your business, and consider your value. However, there’s more to successfully selling an international product than letting people taste some great food. You also need to pitch yourself to prospective buyers.

The process of getting onto the international shelf can be one of the most frustrating tasks for food entrepreneurs – because it often has very little to do with the food you’re selling. Yes, you need to provide something that tastes good, but you also need to convince the buyers in your international market that you’re going to deliver the growth and profits that they need to thrive. After all, it’s not just you that wants to make money!

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The 5 Essential Tips to a Successful Food Product Launch

Thinking of launching a new food product in an existing, or untouched market? Then you’re in luck!

Food is one of the most effective products to sell anywhere on the planet – because everyone wants it, and everyone needs it.

Of course, launching your new product in today’s highly competitive market is going to take some planning and careful consideration. You’re bringing your product into an already saturated field, which means that you need to consider your options with a great deal of commitment, hard work, and the right team at your side. It’s important not only to understand who you’re going to be marketing to, but what they buy, and why they buy it.

Following, we’ll offer some of the essential tips to a successful food product launch, taken from our experience in working with manufacturers over the years.

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Retail Relationships: 5 Important Steps for Staying Close to your Food Broker

Food Broker

Staying close to your food broker is more important than you might think. When it comes to achieving, and maximizing your food brand’s success, both you and your broker will need work hard at advancing a professional relationship through timely communication.

Your broker is the person that’s helping you get your food product out on shelves so that you can expand your profit margins. In other words, maintaining the correct relationship with this individual could help you to achieve sustainable growth over the years. Here are just a few tips on how you can improve communication with your distributor today.

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The 4 Ingredients to Retail Success for Your Food Business

Most food retailers start their businesses small. In fact, some begin selling from the comfort of their own home, before expanding into farmer’s markets and online stores. But what about the companies that want to go bigger than that? How do those companies get space on their local supermarket shelves to sell their wares to the local, international, and global markets?

It’s no secret that getting your product out in front of more buyers is good for your business. The better exposure you have, the more likely you are to make incredible profits. That’s why the goal of many food businesses is to make their way into the retail space.

With that in mind, here are a few ingredients to retail success that should help you get your product on the shelf – and onto your consumer’s plate.

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