If you run a café or restaurant, then there are few things more important in your business than making sure that you have enough mugs to keep all your customers served and happy. Your coffee cups will not only represent the image and message of your brand, helping to keep your company top of mind for your customers, but they’ll also give you an air of “professionalism” too.
Before you run out and start buying up all the cheap cups you can find, here are a few tips to keep in mind when purchasing wholesale mugs.
1. Consistency Counts
No matter who comes to your business, they’ll expect to be treated with the same level of care and respect as their peers. If some of your mugs look more as though they’re less appealing, or more poorly made than others, this could lead to complaints from customers who feel as though they’re being discriminated against. Make sure you buy your mugs from a place that can offer a consistent level of quality.
2. Looks are Important
While it’s tempting to think that coffee cups are more about functionality than aesthetics, it’s worth remembering that customers won’t want to drink from something that doesn’t look good. Your coffee cups should be clean, attractive, and representative of the overall quality of your brand. If your printed logo is blurry, or your slogan is miss-spelled this could have a negative impact on your reputation that stays with your business forever.
3. Durability is Essential
If you’re using porcelain, stone, or clay mugs in your company, then you don’t want to have to throw them away every time they need a thorough cleaning. Make sure that you pick a company to deliver your custom cups who can ensure that they’ll be strong and reliable for years to come. It may also be worth choosing a material that’s dishwasher friendly, as this could help to make your café or restaurant more efficient.
4. Don’t Get Too Caught Up in Price
While you will have a budget that you need to consider when you’re buying wholesale coffee cups, it’s worth noting that you shouldn’t be too focused on price over performance. At the end of the day, the mugs you buy are an investment into your brand image and something that you can’t afford to cut corners on. Your clients will be able to see that you’ve made an investment in high-quality products, and this will mean that they’re more likely to trust you.
5. Remember to Plan Ahead
Finally, when you’re ordering wholesale cups, remember that it’s important to cater to the customers you think you’ll have in the future – not just the clients that you have right now. While you don’t want to “overbuy” by too much, it’s good to be prepared with some extra cups in the back just in case you get more business than you were expecting. This ensures that you won’t have to serve your clients in paper cups or unbranded mugs just to make sure that they don’t have to wait for their drinks.s