Food Fame: Tips for Building an International Brand

Creating an international brand is a tough task. It involves a lot more work than simply launching a website that customers and clients can access from across the globe.

Since food companies already operate in a hectic market space, it makes sense that they would need to put extra effort into making their products stand out amongst the crowd. After all, you can’t expect to earn a great reputation, or enhance your selling ability if you don’t have something special up your sleeve!

Fortunately, getting the kind of popularity you need to cultivate success might not be as tough as you think. All you need is a unique idea, and a few tips for how you’re going to position your brand at an international level.

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Creating a Successful Food Pitch for your Buying Showcase

Want to expand your food business into international markets?

An international buyer showcase can be the perfect way to do just that. You simply invite potential buyers from your chosen region to come along a test your product, examine your business, and consider your value. However, there’s more to successfully selling an international product than letting people taste some great food. You also need to pitch yourself to prospective buyers.

The process of getting onto the international shelf can be one of the most frustrating tasks for food entrepreneurs – because it often has very little to do with the food you’re selling. Yes, you need to provide something that tastes good, but you also need to convince the buyers in your international market that you’re going to deliver the growth and profits that they need to thrive. After all, it’s not just you that wants to make money!

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The 5 Essential Tips to a Successful Food Product Launch

Thinking of launching a new food product in an existing, or untouched market? Then you’re in luck!

Food is one of the most effective products to sell anywhere on the planet – because everyone wants it, and everyone needs it.

Of course, launching your new product in today’s highly competitive market is going to take some planning and careful consideration. You’re bringing your product into an already saturated field, which means that you need to consider your options with a great deal of commitment, hard work, and the right team at your side. It’s important not only to understand who you’re going to be marketing to, but what they buy, and why they buy it.

Following, we’ll offer some of the essential tips to a successful food product launch, taken from our experience in working with manufacturers over the years.

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Retail Relationships: 5 Important Steps for Staying Close to your Food Broker

Food Broker

Staying close to your food broker is more important than you might think. When it comes to achieving, and maximizing your food brand’s success, both you and your broker will need work hard at advancing a professional relationship through timely communication.

Your broker is the person that’s helping you get your food product out on shelves so that you can expand your profit margins. In other words, maintaining the correct relationship with this individual could help you to achieve sustainable growth over the years. Here are just a few tips on how you can improve communication with your distributor today.

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The 4 Ingredients to Retail Success for Your Food Business

Most food retailers start their businesses small. In fact, some begin selling from the comfort of their own home, before expanding into farmer’s markets and online stores. But what about the companies that want to go bigger than that? How do those companies get space on their local supermarket shelves to sell their wares to the local, international, and global markets?

It’s no secret that getting your product out in front of more buyers is good for your business. The better exposure you have, the more likely you are to make incredible profits. That’s why the goal of many food businesses is to make their way into the retail space.

With that in mind, here are a few ingredients to retail success that should help you get your product on the shelf – and onto your consumer’s plate.

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